Sökresultat för: Edd Applegate
Cases in Advertising and Marketing Management (Pocket)
avEdd Applegate, Art Johnsen, Edd Applegate
ISBN: 9780742538368 - UTGIVEN: 2006-10Online Instructor Manual (login required) Creative Brief Form (Figure 8.1) (pdf file) Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process. Cases in Adve[...]
Strategic Copywriting (Inbunden)
avEdd C. Applegate
ISBN: 9780742530676 - UTGIVEN: 2004-10Strategic Copywriting is a detailed how-to guide on techniques for writing and designing ads in newspapers, magazines, and other print media, as well as those broadcast on radio and television. Edd Applegate walks us through the proven principles of writing advertisements, analyzing real ads to illu[...]
