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  1. Cases in Advertising and Marketing Management (Pocket)

    av

    Edd Applegate, Art Johnsen, Edd Applegate

    ISBN: 9780742538368 - UTGIVEN: 2006-10

    Online Instructor Manual (login required) Creative Brief Form (Figure 8.1) (pdf file) Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process. Cases in Adve[...]

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    från 209.00 kr
  2. Strategic Copywriting (Inbunden)

    av

    Edd C. Applegate

    ISBN: 9780742530676 - UTGIVEN: 2004-10

    Strategic Copywriting is a detailed how-to guide on techniques for writing and designing ads in newspapers, magazines, and other print media, as well as those broadcast on radio and television. Edd Applegate walks us through the proven principles of writing advertisements, analyzing real ads to illu[...]

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    från 991.00 kr