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  1. Product Management (Häftad)

    av

    Donald R. Lehmann, Russell S. Winer

    ISBN: 9780071238328 - UTGIVEN: 200411

    "Product Management, 4/e" by Lehmann and Winer is a lean, defining text that covers three major tasks facing today's product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels [...]

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    från 698.00 kr
  2. Analysis For Marketing Planning (Pocket)

    av

    Donald R. Lehmann, Russell S. Winer

    ISBN: 9780071263634 - UTGIVEN: 2008-02-01

    Focusing on the analysis needed for sound Marketing decisions, this book is structured around the core marketing document - the Marketing Plan. It also focuses on the analysis pertaining to a product's environment, customers and competitors.[...]

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    från 0.00 kr
  3. Managing Customers as Investments (Häftad)

    av

    Sunil Gupta, Donald R. Lehmann

    ISBN: 9780132161619 - UTGIVEN: 2005-01

    What's a customer really worth? Can you find out, without endlesslycomplex modeling? And once you know, what should you do with thatknowledge? Managing Your Customers as Investments has the answers.You'll learn simple ways to get reliable customer value information--ina form you can use. You'll disc[...]

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    från 329.00 kr