Gathering together the insights of leading media scholars and practitioners, 28 original chapters map the field of authorship in a cutting-edge, multi-perspectival, and truly authoritative manner. The contributors develop new and innovative ways of thinking about the practices, attributions, and mea[...]
Great baseball pitchers possess more than sound mechanics, a blazing fastball, and a good arm. They know how to "pitch" - what ball to throw, when to throw it and where to aim it. They also have a unique blend of confidence and determination that fuels a passion to set the tone of the game, own the [...]
While immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product led to a long-term embrace of media franchising - a dyn[...]
In popular culture, management in the media industry is frequently understood as the work of network executives, studio developers, and market researchers - "the suits" - who oppose the more productive forces of creative talent and subject that labor to the inefficiencies and risk aversion of bureau[...]
The only text dealing exclusively with rare or infrequently encountered malignancies in adults and childrenNow in its "Fourth Edition, Textbook of Uncommon Cancer" is designed to help clinicians manage the treatment of uncommon cancers, for which, in many instances, there are few established guideli[...]