The Experience Economy (Inbunden)
avB. Joseph Pine, James H. Gilmore, B. Joseph Pine
ISBN: 9780875848198 - UTGIVEN: 199904You are what you charge for. And if you're competing solely on the basis of price, then you've been commoditized, offering little or no true differentiation. What would your customers really value? Better yet, for what would they pay a premium? Experiences. The curtain is about to rise, say Pine and[...]
Do You Want to Keep Your Customers Forever? (Pocket)
avB. Joseph Pine, Don Peppers, Martha Rogers
ISBN: 9781422140277 - UTGIVEN: 2010-03This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company [...]
The Experience Economy, Updated Edition (Övrigt)
avB. Joseph Pine
ISBN: 9781470880354 - UTGIVEN: 2012-12
Summary : The Experience Economy - B. Joseph Pine Ii and James Gilmore
ISBN: 9782511018385 - UTGIVEN: 2014-10Complete summary of Joseph Pine II and James Gilmore's book: "e;The Experience Economy: Work is Theatre and Every Business a Stage"e;.This summary of Joseph Pine II and James Gilmore's book "e;The Experience Economy"e; shows that every company is based on what they choose to charge m[...]
The Experience Economy (Pocket)
avB. Joseph, II Pine, James H. Gilmore, B. Joseph, II Pine
ISBN: 9781422161975 - UTGIVEN: 201107In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book "The Experience Economy" is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages[...]
Infinite Possibility (Inbunden)
avB. Joseph, II Pine, Kim C. Korn, B. Joseph, II Pine
ISBN: 9781605095639 - UTGIVEN: 201108We are now deeply into an Experience Economy, where memorable events that engage people in inherently personal ways have become the predominant economic offering. These offerings can create tremendous value for customers, have longer life spans than new products as they're more difficult for competi[...]
