In "From Counterculture to Cyberculture", Fred Turner details the previously untold story of a highly influential group of San Francisco Bay Area entrepreneurs: Stewart Brand and the Whole Earth network. Between 1968 and 1998, via such familiar venues as the National Book Award - winning "Whole Eart[...]

Many new products fail because they are based on ideas generated in focus groups and surveys -- methods that only scratch the surface of the customer's imagination. This book describes an approach to market research that uses new, probing methods to identify customers' hidden needs -- requirements t[...]

-- Middle East Quarterly

"Mission accomplished," George Bush famously proclaimed in reference to the defeat of Saddam Hussein's military organization. However, as recent events in Iraq have once again demonstrated, it is much easier to start a war than it is to end it. Every War Must End, which Colin Powell credits in his a[...]

In this eloquent and impassioned book, defense expert Fred Ikle predicts a revolution in national security that few strategists have grasped; fewer still are mindful of its historic roots. We are preoccupied with suicide bombers, jihadist terrorists, and rogue nations producing nuclear weapons, but [...]

Ethnic cleansing and other methods of political and social exclusion continue to thrive in our globalized world, complicating the idea that unity and diversity can exist in the same society. When we emphasize unity, we sacrifice heterogeneity, yet when we stress diversity, we create a plurality of i[...]

Why do human beings move? In this lucid portrayal of human behavior, Fred Dretske provides an original account of the way reasons function in the causal explanation of behavior. Biological science investigates what makes our bodies move in the way they do. Psychology is interested in why persons -- [...]

This work, which has become a classic in music theory since its publication in 1983, models music understanding from the perspective of cognitive science. The point of departure is a search for a grammar of music with the aid of generative linguistics. The theory, which is illustrated with numerous [...]

Intended for neurobiologists with an interest in mathematical analysis of neural data as well as physicists and mathematicians interested in information processing by "real" nervous systems, this text presents a review of relevant concepts in information theory and statistical decision theory.[...]

Were you looking for the book with access to MyManagementLab? This product is the book alone, and does NOT come with access to MyManagementLab. Buy Strategic Management: Concepts Global Editionwith MyManagementLab access card 14e (ISBN 9780273767640) if you need access to the MyLab as well, and save[...]

This book is an expanded edition of the story "The Lady in the Painting", written in the style of a Chinese folktale by Fred Fang-Yu Wang. The story is told with vocabulary and structures familiar to students who have completed a basic course in Chinese. Using an inventory of only about 300 Chinese [...]

Joseph Epstein's "Fred Astaire" investigates the great dancer's magical talent, taking up the story of his life, his personality, his work habits, his modest pretensions, and above all his accomplishments. Written with the wit and grace the subject deserves, "Fred Astaire" provides a remarkable port[...]