Principles of Marketing is the highly successful European adaptation of Kotler and Armstrong, one of the world's leading and most authoritative marketing textbooks.  The text takes a practical and managerial approach to marketing. It is rich in topical examples and applications that show the majo[...]

"Our goal with the first European edition of Marketing: an introduction has been to retain the great strengths of the US original"--Preface.[...]

For Principles of Marketing courses using a comprehensive text.Learn how to create value and gain loyal customers.Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to c[...]

Imagine learning Italian through opera. L'italiano con l'opera: Lingua, cultura e conversazione is a book to help students do just that. Designed to supplement intermediate level programs, the book is rich enough to be used in courses emphasizing language, conversation, and/or culture. Six operas ar[...]

In this important and thought-provoking work, Karen Armstrong--one of the most original thinkers on the role of religion in the modern world--provides an impassioned and practical guide to helping us make the world a more compassionate place.
The twelve steps she suggests begin with "Learn About[...]

Few pastors continue to read their Hebrew Old Testament after seminary. One reason is that it is too time-consuming, since many words have to be looked up in the dictionary. The Reader's Hebrew-English Lexicon of the Old Testament, now for the first time complete in one volume, enables the pastor an[...]

In Chasing Lance, acclaimed journalist and bestselling author Martin Dugard tells the extraordinary story of Lance Armstrong's final race, guiding readers on a 2,240-mile journey. Never before has the Tour de France been captured so fully and vividly. Includes an eight-page photo insert and two maps[...]

"Seven kids, Thor's hammer, and a whole lot of Valkyries are the only things standing against the end of the world."
When thirteen-year-olds Matt Thorsen and Fen and Laurie Brekke, modern-day descendants of Thor and Loki, discovered they were fated to take the places of the Norse gods in an epic[...]

To help education professionals make sense of the varied approaches, policies and concepts currently applied in practice with children and young people with SEN.[...]

"An admirable and impressive work of synthesis that will give insight and satisfaction to thousands of lay readers."

THE WASHINGTON POST BOOK WORLD

In this stunningly intelligent book, Karen Armstrong, one of Britain's foremost commentators on religious affairs, traces the hist[...]