Summary: The Long Tail - Chris Anderson

Complete summary of Chris Anderson's book: "e;The Long Tail: Why the Future of Business is Selling Less of More"e;Review of the ideas in "e;The Long Tail"e; shows that the real mother lode of commercial success for twenty-first century businesses will be in multiple-niche marketing r [...]
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Complete summary of Chris Anderson's book: "e;The Long Tail: Why the Future of Business is Selling Less of More"e;Review of the ideas in "e;The Long Tail"e; shows that the real mother lode of commercial success for twenty-first century businesses will be in multiple-niche marketing rather than trying to score a few mass market hits. In fact, a new business model is arising based on the economics of abundance rather than scarcity. This new model rests on the idea it will be better and more profitable to sell a few copies each into a million niche markets than it will be to try and develop one product which you sell two or three million copies. The great success stories of the future will be the companies which are aligned with the long tail of the demand curve rather than those which bring hit products to market. Added-value of this summary: * Save time * Understand key concepts * Increase your business knowledgeTo learn more, read the summary of "e;The Long Trail"e; and think about this new business model.