Summary : The End of Competitive Advantage - Rita Gunther Mcgrath

Complete summary of Rita Gunther McGrath's book: "e;The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business"e;.This summary of the ideas from Rita Gunther McGrath's book "e;The End of Competitive Advantage"e; shows that maintaining a competitive ad [...]
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Complete summary of Rita Gunther McGrath's book: "e;The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business"e;.This summary of the ideas from Rita Gunther McGrath's book "e;The End of Competitive Advantage"e; shows that maintaining a competitive advantage in today's dynamic and every-changing marketplace is no longer the best business strategy. The author explains that companies must find a way to build and exploit successive transient advantages and become more customer-centric and less industry-bound, in order to give the business the best chance of success.Added-value of this summary:* Save time* Understand the key concepts* Expand your business knowledgeTo learn more, read "e;The End of Competitive Advantage"e; and discover the key to maintaining a competitive advantage in today's marketplace.