Summary : The Attention Economy - Thomas Davenport and John Beck

Complete summary of Thomas Davenport and John Beck's book: "e;The Attention Economy: Understanding the New Currency of Business"e;.This summary of the ideas from Thomas Davenport and John Beck's book "e;The Attention Economy"e; shows that the scarcest resource for businesses today is [...]
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Complete summary of Thomas Davenport and John Beck's book: "e;The Attention Economy: Understanding the New Currency of Business"e;.This summary of the ideas from Thomas Davenport and John Beck's book "e;The Attention Economy"e; shows that the scarcest resource for businesses today isn't capital, talent or ideas, it is attention. Consumers can only absorb so much information, or choose between so many products. It's also an issue within the workplace: there are only so many work hours within the day, and emails one person can reply to. In their book, the authors explain that the successful businesses of the future will realize that time and attention are valuable to their customers, employees and investors. This summary highlights some of the challenges that leaders can expect to face in the coming years and how you to prepare for them.Added-value of this summary:* Save time* Understand key concepts* Expand your knowledgeTo learn more, read "e;The Attention Economy"e; and find out why you should focus on allocating attention within your company.