Summary : The Mesh - Lisa Gansky

This work offers a summary of the book "e;THE MESH: Why the Future of Business is Sharing"e; by Lisa Gansky.Mesh companies harness a fundamentally different business model than traditional businesses - they provide customers the temporary use of the goods and services they need at the exact [...]
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This work offers a summary of the book "e;THE MESH: Why the Future of Business is Sharing"e; by Lisa Gansky.Mesh companies harness a fundamentally different business model than traditional businesses - they provide customers the temporary use of the goods and services they need at the exact moment they need them, after which those goods can be returned or recycled. People get all the utility of various products without any of the usual standing costs which are part and parcel of conventional ownership. The MeshMesh businesses are thriving today because it's now feasible for information to be created, shared and used cost effectively. Social media, wireless networks and other information gathering tools have reached a stage of development at which they are robust and flexible enough to be used in a variety of real-world applications.In The Mesh, Lisa Gansky explains how a new model is starting to take root and grow, one in which consumers have more choices, more tools, more information, and more power to guide those choices. She calls this emerging model "e;The Mesh"e;.The Mesh is a "e;must read"e; for businesspeople wishing to learn more about that next big opportunity - for creating new businesses and renewing old ones, for communities, and for the planet.