The Paper Plane Plan: Growth Hacking Techniques Especially for the B2B Service Industry

THE PERFECT MARKETING BOOK FOR B2B SERVICE COMPANIES This book is a blueprint for how companies in the B2B service industry can apply the growth hacking mentality to their own business. Most growth hacking marketing books focus on SAAS, software, and tech companies, which is where growth hacker ma [...]
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THE PERFECT MARKETING BOOK FOR B2B SERVICE COMPANIES This book is a blueprint for how companies in the B2B service industry can apply the growth hacking mentality to their own business. Most growth hacking marketing books focus on SAAS, software, and tech companies, which is where growth hacker marketing originated. Ross has approached growth hacking from a new angle, testing these marketing experiments on his own business to identify hacks that accelerate growth for service companies.(Just like his own agency) Like the perfect paper plane, it's been a case of trial and error for Ross and his team, but these lessons over the years on what works and what doesn't; means when it comes to small business marketing, he's managed to create a step by step guide which truly allows your business to soar.(Yes that is a paper plane plan ) In this step-by-step guide to growing your business through growth hacking, you will learn: How to select the perfect marketing hack/idea for your business with practical examples. How to get your current clients to spend x10 with you How to scale your marketing rapidly without extra effort. How author Ross Davies applied these lessons to his own business, which consistently grew by a minimum of 50 % per year for five years. br>
The aim of this book is to drive more sales specifically for the small business in the B2B service space, to ensure thats obvious, its intended for companies such as: br>
Creative Agencies Accountants Solicitors Healthcare Recruitment Fire safety Photographers br>
Ross's ethos is "Client success through Design" which he normally applies to his web design agency, but he's designed the book in a way you can flick through and only use the most relevant parts. Whether you're a start-up or an established business, this marketing book based on the principles of Growth hacking, will grow your business, sales and most importantly, profits.