Clickology

Internet shopping has rapidly become a normal, daily activity for people throughout the world. Click.ology investigates this growing phenomenon and reveals the psychology of why we click and what businesses can do to encourage more of us to buy online. From one of the world's leading Internet Psycho [...]
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Internet shopping has rapidly become a normal, daily activity for people throughout the world. Click.ology investigates this growing phenomenon and reveals the psychology of why we click and what businesses can do to encourage more of us to buy online. From one of the world's leading Internet Psychologists, Graham Jones, this book shows why we buy online and how Internet retail businesses can tap into that behaviour to sell more. With examples from online shops from around the world, this book also reveals the differences in online shopping behaviour in different cultures and exposes how global business can improve international sales if they adapted their online shops to suit local needs. Click.ology looks at the way we use shopping carts, the importance of social media in online shopping and the whole issue of how retailers establish trust and credibility for their web shops. Mobile shopping and the growing importance of video is discussed in this book, as is the future of online shopping and what businesses need to do now to prepare themselves for the way we will be buying online in the next few years.