Selling Solar

To solve the climate crisis, the world must make a wholesale shift to renewable energy technologies. Focusing on the case of solar photovoltaics, this book shows how, at the start of the 21st century, this promising technology began to diffuse rapidly in select emerging markets. What were the initia [...]
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To solve the climate crisis, the world must make a wholesale shift to renewable energy technologies. Focusing on the case of solar photovoltaics, this book shows how, at the start of the 21st century, this promising technology began to diffuse rapidly in select emerging markets. What were the initial barriers to diffusion? How were they overcome?