Pre-Suasion

When it comes to persuasion, success can begin before you say a word. In Influence, the author transformed the way we think about the craft of persuasion. In this book, he offers revelatory new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but [...]
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When it comes to persuasion, success can begin before you say a word. In Influence, the author transformed the way we think about the craft of persuasion. In this book, he offers revelatory new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak.