Advertising as Culture

This is an informed and critical overview of approaches to the study of advertising. It is penned by contributors from a range of disciplines, including art history, sociology, and media and cultural studies. It explores such topics as the conceptual relationship between advertising and culture, and [...]
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This is an informed and critical overview of approaches to the study of advertising. It is penned by contributors from a range of disciplines, including art history, sociology, and media and cultural studies. It explores such topics as the conceptual relationship between advertising and culture, and the relationship of advertising to a range of cultural fields such as art, fashion, and music. Penned by contributors from a range of disciplines, including art history, sociology, and media and cultural studies, the essays that constitute "Advertising as Culture" offer an informed and critical overview of approaches to the study of advertising. These in-depth contributions explore such topics as the conceptual relationship between advertising and culture; the development of advertising through the industrial period, the nature of advertising production and reception; the relationship of advertising to a range of cultural fields such as art, fashion, and music; and developments in digital media practice.