Copywriting Made Simple

Copywriting is writing with purpose. It's about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale.You'll learn how to... * Write clearly, [...]
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Copywriting is writing with purpose. It's about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale.You'll learn how to... * Write clearly, simply and engagingly * Choose a killer headline and a strong structure* Use 20 proven strategies for creative copywriting* Harness the power of persuasion and psychology* Create a unique tone of voice for a brandIllustrated throughout and packed with real-life examples, Copywriting Made Simple is the perfect introduction to copywriting today."Tom's put a lifetime of learning into this book... an incredibly thorough briefing on copywriting." - Dave Trott, Creative legend, agency founder, author and teacher."Educational, entertaining and energetic... prepare to dig deep and enjoy!" - Katherine Wildman, Host, The Writing Desk.