A Mickey Mouse Reader

This is the first anthology to chart the ascent of Disney's Mickey Mouse to the rank of global icon. Ranging from the playful to the fact-filled and thoughtful, this collection tracks the fortunes of Walt Disney's flagship character. From the first fully fledged review of his screen debut in Novembe [...]
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This is the first anthology to chart the ascent of Disney's Mickey Mouse to the rank of global icon. Ranging from the playful to the fact-filled and thoughtful, this collection tracks the fortunes of Walt Disney's flagship character. From the first fully fledged review of his screen debut in November 1928 to the present day, Mickey Mouse has won millions of fans and charmed even the harshest of critics. Almost half of the eighty-one texts in A Mickey Mouse Reader document Mickey's rise to glory from that first cartoon, Steamboat Willie, through his seventh year when his first colour animation. The Band Concert, was released. They include two important early critiques, one by the American culture critic Gilbert Seldes and one by the famed English novelist E. M. Forster. Other items illuminate the origins of "Mickey Mouse" as a term for things deemed petty or unsophisticated. One piece explains how Walt and brother Roy Disney, almost single-handedly, invented the strategy of corporate synergy by tagging sales of Mickey Mouse toys and goods to the release of Mickey's latest cartoon shorts.