The Bhagavad Gita

Eknath Easwaran's translations of The Bhagavad Gita and The Upanishads in paperback are the bestsellers among comparable translations. Second editions were published in 2007.Sales for Easwaran's "Classics of Indian Spirituality" series:The Bhagavad Gita - 235,000 units net, 33,400 units last yearThe [...]
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Eknath Easwaran's translations of The Bhagavad Gita and The Upanishads in paperback are the bestsellers among comparable translations. Second editions were published in 2007.Sales for Easwaran's "Classics of Indian Spirituality" series:The Bhagavad Gita - 235,000 units net, 33,400 units last yearThe Upanishads - 110,000 units net, 14,400 units last yearThe Dhammapada - 70,000 units net, 7,850 units last yearAbout Easwaran's The Bhagavad Gita paperbackSales and Market Share:* Sales of more than 30,000 per year* 42% share of total US market for Bhagavad Gita translations and commentaries* Sells more than three times the second best-selling translationWhat's special about this book:* Clear, accessible, reliable information* Extensive, 55-page introduction explains key concepts, cultural and historical context, relevance to modern readersReaders: * Academic courses, e.g. Philosophy, Asian Studies, Religious Studies* Yoga schools* Readers interested in philosophy, spirituality, Hinduism, religion