Google Advertising Fundamentals Exam Prep Guide for Adwords Certification

Google offers two AdWords certifications for individuals, one in Search and one in Display. This guide includes everything necessary to prepare you to pass the fundamentals exam on the first try, which is the first step to become certified in either one. If it's on the test, then it's in this guide. [...]
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Google offers two AdWords certifications for individuals, one in Search and one in Display. This guide includes everything necessary to prepare you to pass the fundamentals exam on the first try, which is the first step to become certified in either one. If it's on the test, then it's in this guide. Every question that the author has ever seen on real tests can be answered with the material. It's the only guide you'll need and presents just what you need to know. Written in break-size chapters, this Kindle version has been optimized for on-screen viewing. Advance Praise "I passed the exam the day after I finished reading this guide." - Claudia M. "Explains all angles of the certification, from benefits to the way Google handles its partners." - Andrew K. "Talking about the 'things to look out for' while answering questions and just general question strategy I feel is helpful, and reminds me of the strong test preps I did for my GMAT." - Jordan B. Includes orientation to the Google Partners Program and exams: CH 1 What & Who this Guide is for CH 2 Individual Certification Types CH 3 Company Certification Types CH 4 Fundamentals Exam CH 5 Tactics & Counter-Tactics CH 6 Test Day Includes all test objectives, including: CH 7 Intro to AdWords CH 8 Managing Multiple Accounts CH 9 Account Set-Up CH 10 Account Structure CH 11 Keywords & Match Types CH 12 Keyword Management CH 13 Display Targeting CH 14 Return on Investment CH 15 Growing a Campaign CH 16 Budgets CH 17 How Google Scores Ads CH 18 Max vs. Actual Costs CH 19 Conversion Value CH 20 CPC Bid Management CH 21 CPA Bid Management CH 22 CPM Bid Management CH 23 Conversion Tracking CH 24 Ad Scheduling CH 25 Optimization Tools CH 26 Ad Creation & Formats CH 27 Ad Extensions CH 28 Ad Statuses CH 29 Ad Copy CH 30 Geographic Targeting CH 31 Language Targeting