Services Marketing, People, Technology, Strategy

Facts101 is your complete guide to Services Marketing, People, Technology, Strategy. In this book, you will learn topics such as Positioning Services in Competitive Markets, Creating the Service Product, Designing the Communications Mix for Services, and Pricing and Revenue Management plus much more [...]
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Facts101 is your complete guide to Services Marketing, People, Technology, Strategy. In this book, you will learn topics such as Positioning Services in Competitive Markets, Creating the Service Product, Designing the Communications Mix for Services, and Pricing and Revenue Management plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.