Julius Caesar, CEO

When Caesar crossed the Rubicon River, he pitted his small vanguard against the larger legions of Rome. His act was so momentous that 'crossing the Rubicon' became synonymous for making any decision of high importance from which there is no turning back, but which holds the possibility of great rewa [...]
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When Caesar crossed the Rubicon River, he pitted his small vanguard against the larger legions of Rome. His act was so momentous that 'crossing the Rubicon' became synonymous for making any decision of high importance from which there is no turning back, but which holds the possibility of great reward. Best-selling business writer Alan Axelrod ranks Caesar among the first and perhaps the greatest of executives; an iconic CEO. Here, Axelrod analyses Caesar as a business leader, using an engaging, conversational style to explore six inspirational principles he has identified as constituting Julius Caesar's guiding tenet: vision and strategy, decision and action, negotiation and persuasion, tactics and techniques, communication and motivation and the valor proposition. Within these areas are 92 lessons interpreted for modern business leadership.