Conquering the Chaos

This is a practical, inside, and on the ground look at how CEOs of multinational companies tackle the challenges of the Indian market, written by the former India head of two US multinational corporations, Cummins and Microsoft. India is on the mind of business builders everywhere. The second most p [...]
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This is a practical, inside, and on the ground look at how CEOs of multinational companies tackle the challenges of the Indian market, written by the former India head of two US multinational corporations, Cummins and Microsoft. India is on the mind of business builders everywhere. The second most populous country in the world with more than 1.2 billion people, it's a growing destination for multinationals to spread their wings. And according to Ravi Venkatesan, it's the perfect place for that - as entering India serves as the ideal litmus test for successfully entering (and winning in) other emerging markets. In Conquering the Chaos: Win in India, Win Everywhere, Venkatesan - the former India head of two U.S. multinational corporations - gives an insider view on how to tackle the very unique challenges of the Indian market. He argues that if you can make it there, you can make it anywhere. Though there is plenty of interest in the region, many companies are wary about investing heavily there because of reports of slow growth, corruption, and policy uncertainty.But Venkatesan combines his executive experience with additional research on more than two dozen other multinationals in India to show how to break through successfully. Emerging markets are the future. This practical book, written by one of India's most respected CEOs, will give you the keys to win in India, in the BRIC countries, and beyond.