Consumer Culture

Showing the cultural and institutional processes that have brought the notion of the 'consumer' to life, this work guides the reader on a comprehensive journey through the history of how we have come to understand ourselves as consumers in a consumer society and reveals the profound ambiguities and [...]
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Showing the cultural and institutional processes that have brought the notion of the 'consumer' to life, this work guides the reader on a comprehensive journey through the history of how we have come to understand ourselves as consumers in a consumer society and reveals the profound ambiguities and ambivalences inherent within.