Moneyball Medicine: Thriving in the New Data-Driven Healthcare Market

A revolution is transforming the $10 trillion healthcare landscape. Spurred by new laws, new data, and new analytical tools, the way care is delivered is changing radically. Healthcare was once characterized by secrecy, the jealous guarding of patient records, and -the doctor knows best- attitude. B [...]
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A revolution is transforming the $10 trillion healthcare landscape. Spurred by new laws, new data, and new analytical tools, the way care is delivered is changing radically. Healthcare was once characterized by secrecy, the jealous guarding of patient records, and -the doctor knows best- attitude. But we are quickly moving to a system were troves of data are being combined and mined to determine the best treatments for particular patients and better management of their overall health. In this new landscape, data will determine who gets which treatment. It will also separate the winners from the losers. Concerns about privacy, heavy regulation, a longstanding culture of secrecy, and ultra-competitiveness have hamstrung the field. Doctors and hospitals guarded patient records, price transparency was unheard of, no one could agree on -fair- ways to measure quality, and researchers in public and private institutions held fast to most of their data, fearing that someone would use it to -scoop them- in the competitive world of medical publishing. Additionally, the Affordable Care Act, increasing pressure to reduce health costs, and giant steps forward in healthcare information technology are having unprecedented impact. Healthcare is finally being revolutionized and disrupted. This book, which includes interviews of dozens of healthcare leaders, describes the business challenges and opportunities arising for those working in this, one of the largest and now most vibrant sectors of the world's economy. Doctors, hospital administrators and health information technology directors and entrepreneurs need to adapt to the changes effecting healthcare today in order to succeed in the new, more -cost-conscious- and results-based- environment. The authors maps out many of the changes taking place, how they are influencing the stakeholders, and how likely they are to move quickly or slowly.