Values and Choices in Television Discourse

In a high-pressure, fast-paced environment, television professionals are focused on the production and coherence of their broadcasts, as well as their responsibility to their audience (both in terms of professional commitment to the viewers and consideration of their evolving tastes). They can rare [...]
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In a high-pressure, fast-paced environment, television professionals are focused on the production and coherence of their broadcasts, as well as their responsibility to their audience (both in terms of professional commitment to the viewers and consideration of their evolving tastes). They can rarely take the time to reflect on how their choices of texts and images will be interpreted outside of these more immediate broadcast imperatives; and how their productions are understood and analysed by other professionals, for instance academics, at a different pace and away from the process itself. Such television analysts study the final product and attribute intention with often limited direct knowledge and appreciation of the production processes, its practicalities and imperatives. This book offers the possibility of a reflection on television for and from both parties, as well as an insight into the final product and the choices made during its preparation. This book will be of great interest to students and academics in both linguistics and media, as well as professionals in the broadcasting industry.