Entrepreneurship and Small Business

This bestselling text provides students with a comprehensive introduction to entrepreneurship. Thoroughly updated with new case studies and video features, the new edition combines an international outlook and theoretical depth with good management practice, providing a complete guide to the life-cy [...]
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This bestselling text provides students with a comprehensive introduction to entrepreneurship. Thoroughly updated with new case studies and video features, the new edition combines an international outlook and theoretical depth with good management practice, providing a complete guide to the life-cycle of a business from start-up to maturity.