Capture the Mindshare and the Market Share Will Follow

Outlines a proven seven-step methodology based on the practices of successful brand leaders while explaining how strong branding creates awareness, provides authentic value and builds long-term customer loyalty, in a reference that shares case studies illustrating specific examples of profitable tru [...]
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Outlines a proven seven-step methodology based on the practices of successful brand leaders while explaining how strong branding creates awareness, provides authentic value and builds long-term customer loyalty, in a reference that shares case studies illustrating specific examples of profitable trust building. 25,000 first printing.