Brand Revolution

There needs to be a radical shift in the way we think about marketing. Brand identity is not defined by an organizations' values and aims, but is constantly shifting and developing as the relationship with the customer and end user changes. Organizations need to know how to react to changes in their [...]
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There needs to be a radical shift in the way we think about marketing. Brand identity is not defined by an organizations' values and aims, but is constantly shifting and developing as the relationship with the customer and end user changes. Organizations need to know how to react to changes in their reputation to manage their brand identity.