Facebook Marketing for Dummies

Add Facebook to your marketing plan and watch your sales growWith 2 billion monthly active users across the world, Facebook has evolved into a community of consumers, creating a primary resource for marketers. This presents a demand for knowledge about how to strategically plan, execute, and analy [...]
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Add Facebook to your marketing plan and watch your sales growWith 2 billion monthly active users across the world, Facebook has evolved into a community of consumers, creating a primary resource for marketers. This presents a demand for knowledge about how to strategically plan, execute, and analyze a successful Facebook marketing campaign. Now, the trusted Facebook Marketing For Dummies has been fully updated to cover the newest tools and features important to marketers and Facebook page owners.If you re a marketer looking to effectively add Facebook to your overall marketing mix, consider this book the mecca of Facebook marketing. Inside, you'll discover the psychology of the Facebook user, establish a social media presence, increase your brand awareness, integrate Facebook marketing with other marketing strategies, learn to target a specific audience, and much more. Develop a desirable communitySell products and servicesUse Facebook events to drive salesGet new business tips and avoid common mistakesWhether you're a novice or a pro, you re no stranger to the power of Facebook. And this book makes Facebook marketing that much more exciting and easy!