Grow Globally: Opportunities for Your Middle-Market Company Around the Worl

"Grow Globally" guides middle market C-level executives and those in charge of corporate global expansion strategies on how to craft a successful global actionable strategy. It provides the skills needed to build a successful global execution platform that will stand the test of change and still be [...]
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"Grow Globally" guides middle market C-level executives and those in charge of corporate global expansion strategies on how to craft a successful global actionable strategy. It provides the skills needed to build a successful global execution platform that will stand the test of change and still be on target, on budget and on time. It covers how to anticipate change in global decision making and execution, how to identify trends, and how to respond to differences between internal corporate culture and the target culture. The book includes case studies, checklists, process visuals and resources, plus a website that hosts online tools and materials to implement key concepts covered in the book.