Basics of Licensing: International Edition: The Definitive Guide to the Worldwide Market

The first of its kind, this book is the comprehensive guide to understanding how licensing operates in key markets around the world. It functions as an easy-to-read overview of basic licensing practices employed internationally, including chapters on how to develop and administer a licensing program [...]
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The first of its kind, this book is the comprehensive guide to understanding how licensing operates in key markets around the world. It functions as an easy-to-read overview of basic licensing practices employed internationally, including chapters on how to develop and administer a licensing program, the international license agreement, and the role of licensing agents and consultants, plus sample agreements and forms.