Outlaw Machine: Harley-Davidson and the Search for the American Soul

In Outlaw Machine, noted automotive writer Brock Yates tells the definitive history of Harley Davidson motorcycles and their place in American culture. From their relatively wholesome reputation before the war (Clark Gable was a devoted Harley rider) to the rise of the Hells Angels (originally a sma [...]
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In Outlaw Machine, noted automotive writer Brock Yates tells the definitive history of Harley Davidson motorcycles and their place in American culture. From their relatively wholesome reputation before the war (Clark Gable was a devoted Harley rider) to the rise of the Hells Angels (originally a small club formed by disaffected World War II vets, now a huge organization with a worldwide reputation) to the counterculture classic Easy Rider, Yates looks at American history through the lens of the Harley Davidson. This is also the success story of the company itself - a small family business that became the industry leader, only to get clobbered by stiff Japanese competition. In the 1980s, the company made a stunning turnaround when white-collar suburbanites rediscovered the Harley.