Salt, Sugar, Fat

In China, for the first time, the people who weigh too much now outnumber those who weigh too little. In Mexico, the obesity rate has tripled in the past three decades. This book unearths marketing campaigns designed - in a technique adapted from the tobacco industry - to redirect concerns about the [...]
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In China, for the first time, the people who weigh too much now outnumber those who weigh too little. In Mexico, the obesity rate has tripled in the past three decades. This book unearths marketing campaigns designed - in a technique adapted from the tobacco industry - to redirect concerns about the health risks of their products.