The Professional's Guide to Business Development

When buying professional services, most clients will assume that you are competent in your field. They are therefore not hiring you primarily on the basis of your expertise, but on factors such as price and whether they want to do business with you. This book gives you a repeatable and scalable meth [...]
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When buying professional services, most clients will assume that you are competent in your field. They are therefore not hiring you primarily on the basis of your expertise, but on factors such as price and whether they want to do business with you. This book gives you a repeatable and scalable methodology to achieve.