Starting A Successful Business

This seventh edition of "Starting a Successful Business" is the definitive guide to setting up a business that will thrive. Covering all the information needed to turn an exciting new business idea into stable and profitable businesses, it takes the reader through each important step of the start-up [...]
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This seventh edition of "Starting a Successful Business" is the definitive guide to setting up a business that will thrive. Covering all the information needed to turn an exciting new business idea into stable and profitable businesses, it takes the reader through each important step of the start-up process in a clear, accessible way. It discusses the major problems facing any new business, highlights potential pitfalls, and offers practical advice on topics such as: ideas for new start-ups, business planning, marketing, selling and advertising, finances and financial control, business law and employing staff.