Strategic Alliances And Marketing Partnerships

Helps you to understand how partnerships function and how you can manage them more effectively and efficiently. Based on research and dealing with key topics such as supply chain management, marketing channels and relationship management, this work identifies the key factors that determine partnerin [...]
Visa längre beskrivning

Helps you to understand how partnerships function and how you can manage them more effectively and efficiently. Based on research and dealing with key topics such as supply chain management, marketing channels and relationship management, this work identifies the key factors that determine partnering excellence.