Advertising and the Mind of the Consumer

Just how does advertising work? Advertising and the Mind of the Consumer takes the reader into the mind of the consumer, explaining how and why advertising messages do or do not work. The authors aim to unravel the mysteries that surround the art of advertising by sharing their own commercial insigh [...]
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Just how does advertising work? Advertising and the Mind of the Consumer takes the reader into the mind of the consumer, explaining how and why advertising messages do or do not work. The authors aim to unravel the mysteries that surround the art of advertising by sharing their own commercial insights.