Principles For Internet Marketing

Helps readers understand the why behind the how of Web site development. This title teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and how companies use the Web to earn revenue and build recognition among [...]
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Helps readers understand the why behind the how of Web site development. This title teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and how companies use the Web to earn revenue and build recognition among their desired market.