The Marketing Century: How marketing drives business and shapes society

This book celebrates 100 years of marketing, examining its development and evolution and highlighting key topics that have defined the subject in that period, and that will shape the future. The Chartered Institute of Marketing (CIM) is the leading international body for marketing and business dev [...]
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This book celebrates 100 years of marketing, examining its development and evolution and highlighting key topics that have defined the subject in that period, and that will shape the future. The Chartered Institute of Marketing (CIM) is the leading international body for marketing and business development.