Butterfly Economics

A beautifully written and engaging look at the cutting edge where economics meets complexity theory. In this cogently and elegantly argued analysis of why human beings persist in engaging in behavior that defies time-honored economic theory, Ormerod also explains why governments and industries thro [...]
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A beautifully written and engaging look at the cutting edge where economics meets complexity theory. In this cogently and elegantly argued analysis of why human beings persist in engaging in behavior that defies time-honored economic theory, Ormerod also explains why governments and industries throughout the world must completely reconfigure their traditional methods of economic forecasting if they are to succeed and prosper in an increasingly complicated global marketplace.