The China Strategy

This is the only business book on China you'll ever need. China's millions of business men and women are driving the fastest sustained national economic growth rate of any country in world history - even in these troubled times. This makes China both one of the most important locations for new busin [...]
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This is the only business book on China you'll ever need. China's millions of business men and women are driving the fastest sustained national economic growth rate of any country in world history - even in these troubled times. This makes China both one of the most important locations for new business opportunities and a key component in any global business plan. But no one book has presented the many confusing and intricate levels of the Chinese business environment: the intensity of consumers' and businesses' aspirations, the sometimes contradictory plans of the government, and the contrasting environments of city and town, of coast and inland. Here for the first time, "Booz China" Managing Director Edward Tse parses the Chinese landscape, walking the reader through the Chinese business environment, the effects of the Chinese economic power on worldwide business, and how the two mesh and interact. The "China Strategy" is the only book you'll need to do business in China, with China, or in competition against China.