Supercute futures

'Undeniably brilliant' - Guardian'The funniest writer in Britain today' - GQ'For the deceptively simple poetry of the everyday, nobody does it better' The List 'It charms and amuses, though the idea of a Hello Kitty-type brand dominating the global economy and bringing governments to heel feels chil [...]
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'Undeniably brilliant' - Guardian'The funniest writer in Britain today' - GQ'For the deceptively simple poetry of the everyday, nobody does it better' The List 'It charms and amuses, though the idea of a Hello Kitty-type brand dominating the global economy and bringing governments to heel feels chillingly plausible' Herald ScotlandMox and Mitsu are Supercute. That is to say, they founded the global business Supercute Enterprises as teenagers from Mox's bedroom in London, armed only with a phone, a collection of their favourite cuddly toys and a love of all things kawaii. Thanks to them, the Supercute aesthetic is now a way of life. In a world dominated by massive conglomerates all competing to succeed, Supercute has continued to grow bigger and more powerful, morphing from an entertainment company - whose Supercute Show continues to be the world's most popular entertainment - to an organisation fighting for their right to the world's water. But Mox and Mitsu have no choice. In a world that is slowly tearing itself apart, who will win in the battle to control it - and where will Supercute draw the line . . .A glorious offbeat mix of manga and cyberpunk, this latest by acclaimed author Martin Millar is an unforgettable, unique and timely work of dystopian fiction. If Phillip K. Dick had discovered manga, this is the book he might have written . . .