Electronic Commerce 2012

For undergraduate and graduate electronic commerce courses.Explore the many aspects of electronic commerce through a managerial perspective.Electronic Commerceprovides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its opportunities, limitations, i [...]
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For undergraduate and graduate electronic commerce courses.Explore the many aspects of electronic commerce through a managerial perspective.Electronic Commerceprovides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its opportunities, limitations, issues, and risks—all from a managerial perspective. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to majors and non-majors alike.To keep pace with today’s ever-changing technology, the seventh edition has been streamlined—removing material that’s no longer relevant, while still providing students with information on the hottest topics in the field.