American Folklore and the Mass Media

This book shows how folklore-magic, miracles, and tales of enchanted princesses and genial giants-is still alive and well in the modern mass media.... contains a wealth of facts and observations with which to conjure." -Journal of CommunicationDegh brings her decades of expertise in folk narrative t [...]
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This book shows how folklore-magic, miracles, and tales of enchanted princesses and genial giants-is still alive and well in the modern mass media.... contains a wealth of facts and observations with which to conjure." -Journal of CommunicationDegh brings her decades of expertise in folk narrative to bear in this well-researched, provocative study of the interrelationship between traditional processes of folk narrative performances and modern mass media.... Highly recommended... " -ChoiceSpanning folk cultural developments as old as feudalism and as new as today's TV ad, American Folklore and the Mass Media demonstrates how vital folklore remains, how often it absorbs-rather than being absorbed by-the most dramatic technological innovations and social realignments." -Carl Lindahl... all six essays are meaty and informative contributions to vital folkloric issues..." -Contemporary Legend