Improve Your Copywriting

More than 60 million books sold in the Teach Yourself series
From planning to implementation, a step-by-step guide through copywriting skills for a range of disciplinesUsed as a training tool by the world's largest professional marketing organization, "Improve your Copywriting" reveals some of a [...]
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More than 60 million books sold in the Teach Yourself series
From planning to implementation, a step-by-step guide through copywriting skills for a range of disciplinesUsed as a training tool by the world's largest professional marketing organization, "Improve your Copywriting" reveals some of advertising's greatest creative secrets. You will have fun while learning how to succeed in one of the most exciting areas of marketing communications.Features: Writing by J. Jonathan Gabay, an award-winning copywriter who is renowned worldwide for his writing and teaching skillsPractical exercises, summaries and tips to allow you to practice your skillsA practical glossary One, five and ten-minute introductions to key principles to get you startedLots of instant help with common problems and quick tips for success, based on the authors' many years of experienceTests in the book and online to keep track of your progressQuick refreshers to help you remember the key facts