Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company

Combat the flood of new competition by building new businesses of your own! Corporate Entrepreneurship shows you how to develop and grow your organization by creating the culture, structure, strategies, and policies that encourage and support internal entrepreneurial ventures. Drawing on real-life e [...]
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Combat the flood of new competition by building new businesses of your own! Corporate Entrepreneurship shows you how to develop and grow your organization by creating the culture, structure, strategies, and policies that encourage and support internal entrepreneurial ventures. Drawing on real-life examples and case studies, it presents a strategy aimed at driving innovation, new product development, and growth within your organization. Robert D. Hisrich, Ph.D., is the Garvin Professor of Global Entrepreneurship and Director of the Walker Center for Global Entrepreneurship at Thunderbird School of Global Management. He has authored or coauthored 26 books and more than 350 articles on entrepreneurship. Claudine Kearney, Ph.D., teaches at Thunderbird School of Global Management. She previously served as Program Director/Lecturer at the Michael Smurfit Graduate Business School at University College Dublin in Dublin, Ireland.