The 24-Hour Customer

Today's overwhelmed, overworked, and stressed out consumers and executives are bombarded with an endless stream of ever louder and flashier marketing attempts to capture attention. While personal time management has been a popular topic, very little has been said about what businesses should do diff [...]
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Today's overwhelmed, overworked, and stressed out consumers and executives are bombarded with an endless stream of ever louder and flashier marketing attempts to capture attention. While personal time management has been a popular topic, very little has been said about what businesses should do differently because their customers suffer from a lack of time. Mobile devices and the Internet have connected us in many ways, but these technologies have added to the fray. In "The 24-Hour Customer", Adrian C. Ott, CEO of a bustling Silicon Valley consultancy and busy mother of two active children, explores the economics of time and attention - helping companies understand the Time-Value Tradeoffs and Time-graphics of their customers. She shows that time isn't money anymore. Time is more important than money. Ott argues that time and technology have changed the competitive landscape and that smart companies must use them as strategic weapons.Filled with fascinating case studies and examples from leading-edge companies like Digital Chocolate, Nike, and Shutterfly, "The 24-Hour Customer" provides fresh ideas for capitalising on the elements of time, attention, and value to create never-before-considered products, services, and programs - offerings that increase revenue and gain market traction. In doing so, this book will change the way executives think about their business - and their customers.